The Botanist

Role: Lead Designer

Brief: Led the design direction for The Botanist’s national roll-out while working in-house at NWTC, following the launch of the first ‘new look’ site in Coventry (2018). Tasked with reimagining the brand identity, I developed a refreshed interior concept that aligned more closely with the brand’s botanical name — aimed at a younger, design-conscious audience.

The rebrand was delivered within a 9-month timeframe and has continued to evolve with each new opening. I led a team of 3–5 designers, overseeing creative execution across multiple venues nationwide.

In 2025, The Botanist Bournemouth became the first site designed and project managed independently under my studio, sac + co.