The Botanist

Role: Lead Designer

Brief: Led the design direction for The Botanist’s national roll-out, following the launch of the first ‘new look’ site in Coventry (2018). Tasked with reimagining the brand identity, I delivered a refreshed concept that brought the interiors more in line with the brand’s botanical name—aiming to attract a younger, design-conscious audience. The full rebrand was developed within a 9-month timeframe and continues to evolve with each new site. I led a team of 3–5 designers, overseeing the creative delivery across multiple venues nationwide.